Analytical CRM - Managing and sharing customer data - Customer information databases - Ethics and legalities of data use - Data Warehousing and Data Mining concepts - Data analysis - Market Basket Analysis (MBA), Click stream Analysis, Personalization and Collaborative Filtering.CRM links in e-Business - E-Commerce and Customer Relationships on the Internet - Enterprise Resource Planning (ERP), - Supply Chain Management (SCM), - Supplier Relationship Management (SRM), - Partner relationship Management (PRM). Sales Force Automation - Sales Process, Activity, Contact- Lead and Knowledge Management - Field Force Automation.CRM and Customer Service - The Call Center, Call Scripting - Customer Satisfaction Measurement. CRM in Marketing - One-to-one Relationship Marketing, Cross Selling & Up Selling - Customer Retention, Behavior Prediction - Customer Profitability & Value Modeling, -Channel Optimization - Event-based marketing.Leverage recommendations to establish a powerful brand presence and build a solid customer base. How to better engage buyers in a fast-growing marketplace. Build a viable go-to-market and sales strategy as CRM software purchase preferences evolve within a self-driven, nonlinear buyer journey. Key priorities and behaviors of CRM software buyers. Discover business technology trends impacting CRM software investment and how providers can capture buyers' interest on a global scale. The market trends shaping CRM software adoption. This resource features exclusive data on the CRM software market uncovered as part of the Gartner Digital Markets 2022 Global Software Outlook survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries.ĭownload this guide to understand the CRM software purchase journey and maximize your sales and marketing efforts to convert more prospects into customers. To capture this opportunity, marketers must understand businesses' challenges and approaches to software investment in order to build a more relevant and successful engagement strategy. The Customer Relationship Management (CRM) software market is expected to grow over 14% through 2025.
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